This just in: CEO Chris Shuba in Financial Planning

Many financial advisors find themselves hitting an invisible growth ceiling, not because of a lack of prospects (in fact, research reveals the need for financial advice will soon eclipse the number of advisors available to deliver it) but because they’re trapped in operational quicksand, drowning in portfolio management tasks that consume precious hours but add limited value to client relationships. 

According to Kitces, despite the AUM model’s dominance, investment management itself, from research to trading and implementation, accounts for barely 10% of the typical advisor’s time, but can create enormous drag on practice growth when handled inefficiently.  

Advisors looking to capitalize on the industry’s impending growth opportunities need to find ways to streamline investment operations, unlock greater capacity, and scale sustainably. 

 

Reclaiming Time: The Shift from Portfolio Management to Client Engagement 

Research from the FPA Research and Practice Institute shows that just 13% of financial advisors feel like they have complete control over their time. The average advisor spends 43 hours per week on various responsibilities, with only about 50% of that time dedicated to actual client-related activities.  

Managing models, rebalancing portfolios, and researching markets certainly matter, but they shouldn’t be the reason you miss that crucial prospect meeting or delay an important client conversation. 

Helios addresses the growth bottleneck of investment management, providing an institutional-grade investment engine that handles the technical heavy lifting so advisors can focus on building relationships, crafting comprehensive financial plans, and growing their firms.  

Simplified Model Customization at Scale 

The personalization paradox challenges every growing practice. Clients increasingly expect tailored portfolios that reflect their specific goals, values, and constraints. But customization traditionally introduces more operational complexity, necessitating different models for different clients, more trading, and more monitoring. 

Advisors either sacrifice personalization for operational efficiency or accept operational chaos as the price of customization; neither approach is sustainable for long-term growth. 

Helios’ sleeving and customization capabilities dissolve this dilemma. The platform allows advisors to maintain firm-wide model consistency while delivering meaningful personalization, including:  

  • Accommodating ESG preferences 
  • Working around concentrated stock positions 
  • Leveraging tax-loss harvesting capabilities 

With Helios, these variations become simple overlays rather than entirely separate portfolios, transforming customization from a growth impediment into a competitive advantage. Advisors can offer sophisticated, personalized investment management without the operational overhead that typically comes with it. 

Operational Efficiency Reduces Risk and Burnout 

Operational complexity introduces risk and accelerates advisor fatigue. Manual processes create opportunities for errors. Scattered systems make oversight difficult. Inconsistent procedures erode confidence. 

According to J.D. Power’s 2024 study, 34% of employee advisors and 41% of independent advisors who are more than two years from retirement say they may not stay with their current firm in the next one to two years. While various factors contribute to advisor attrition, operational burden plays a significant role in professional dissatisfaction. 

Streamlined workflows allow advisors to focus on strategic planning and meaningful client conversations rather than administrative firefighting. With Helios, advisors gain access to automation, compliance-ready documentation, and centralized oversight that reduces both operational risk and mental load. 

The psychological impact shouldn’t be underestimated. When advisors trust their investment operations to run smoothly without constant intervention, they approach client meetings and business development with greater confidence and energy, a shift in mindset that often translates directly into improved client acquisition and retention. 

Investment Committee Support Frees Advisors to Focus on Strategy 

Running an internal investment committee is resource-intensive and difficult to scale. Smaller practices often struggle to provide the depth of market analysis and model oversight that clients expect, while larger practices can find investment committee responsibilities consuming disproportionate partner time. 

As the industry stares down a shortage of roughly 100,000 advisors by 2034, efficient use of existing advisor time becomes more critical than ever. In this environment, advisors can’t afford to spend hours each week on committee meetings and investment documentation when those hours could be spent with clients or prospects. 

Helios’ Investment Committee Services function as an extension of your team, providing the professionalized framework and ongoing oversight that clients value without the internal resource drain. Advisors retain ultimate control over their investment philosophy and client communication while gaining access to institutional-grade research and model management. 

This partnership model particularly benefits advisors who want to offer sophisticated investment management but lack the internal infrastructure to do so. Clients see a robust investment process while advisors gain additional capacity for growth activities. 

Building Your Growth Foundation 

Sustainable growth requires building an efficient, scalable investment operation that can handle increased assets without proportionally increased operational burden. 

Many successful advisors eventually become prisoners of their own success, trapped in a web of manual processes and custom solutions that worked fine for 50 clients but become unwieldy at 100. 

With client expectations rising and operational demands growing, enhancing efficiency is essential for survival and success.  

Ready to explore how streamlined investment operations can fuel your practice growth? Discover how Helios can help you reclaim your time, reduce operational risk, and focus on what matters most: serving clients and building your business.